Sunday, March 23, 2014

Reflections on Chapter One & Three

CHAPTER ONE:

I agree that the whole concept of accounting is to assist us in understanding what and how a business is operating, although it varies between different businesses. Each business is original, and has its own economic and business realities. I was interested to learn just what accounting really is, what it incorporates, and how it helps us connect with the business realities.
I liked the deconstruction of people and firms operating and interacting in markets, it was in depth detail, and it really broke it down enough to understand what the author is trying to say. Accounting information is used to seek out and understand what is going on within a business.
Reading the section that explains just how many Australian and New Zealand company directors have been educated in accounting really shows me just how important and helpful it is to have an accounting background for any position within a company. The questions being posed throughout the reading make you stop and think. They make me question myself and what I believed accounting to be before starting this course.
Being able to relate and apply the information and concepts of accounting back to real life situations really helps me, as the reader, to understand accounting on another level. I agree with the statement that business reality for firms is a very diverse and constantly changing world.
The section explaining the companies within Yeppoon that would keep accounts just goes to show that it doesn’t matter how big, small or what kind of business it is, accounting is necessary if it is to operate correctly as it is the key to any business.
I like the fact that the information that is provided is teaching me how I can utilise accounting information in order to further comprehend the economic and business realities of any company.
I believe that accounting does make it easier to engage with and understand what is going on within a firm. However, one must initially understand the basics and essentials of accounting, and know how it is helping us to make sense of the madness for this to happen.
I have never done an accounting subject before, not even through high school. I have done maths, but nothing this in-depth into the world of accounting, so it was pretty daunting for me starting this subject. However after reading through this first chapter, and seeing that even though the amount of information is extensive, it is broken down and explained so that it makes sense. It is not just a heap of big words and concepts that I will struggle to understand. Applying it and putting it into realistic terms is what helps me understand the information.

From this chapter, I have however thought of a few questions –
1.       Why do we destroy value?

2.       How do businesses create value?


CHAPTER THREE:

As I continue to progress through these first few chapters and re read the information a few times over, I am beginning to grasp the concepts a bit better and am becoming more confident. I thought that this chapter was jam packed full of information to learn, and as much as I didn’t want to read the whole chapter, I found myself continuing to read on.
I kept coming back to those questions that we have been asking ourselves about what accounting is really about and how it helps us to understand business realities. The first thing I was surprised about was that businesses do not have a set format for their financial statements, they do not all have to include the same specific information.
This chapter really helped me to interpret my firm’s balance sheets, changes in equity, and the income statement. By reading through this chapter, I was able to understand the information from the tables in my firm’s annual report and that made it so much easier to enter the data, because I had some idea of what I was typing about.
Chapter three contains a lot of useful information for me, as the reader, and it is difficult to retain all this information and make sense of it when there is so much to take in and know. A few of the concepts now however are making more sense to me, such as parent companies, ratios, dividends, cash flow, equity and comprehensive income. I am not 100% confident, but they have helped me dramatically in preparing stage one of the assignment, particularly the spreadsheet!
Sometimes the chapter just seems to carry on and on and the words just become a blur. It wasn’t as interesting as I found chapter one to be, however the information was useful. One again though, it is good to see in this chapter that the information has been broken down by the author and explained in a sense that helps me to interpret. For example, the use of Ryman Healthcare and showing us where the information we are learning is being put into practice.
From what I have learnt so far, I am very interested to read on and investigate more into the world of accounting.

I have a question regarding chapter three –
1.       Are there specific rules pertaining as to what information a firm has to include in their financial statements?






KCQ's for the Annual Report

Key Concepts:
·    There was a decrease in revenue from continuing activities for the year.
·    There was increase in earnings before tax, interest, depreciation and amortisation.
·     No dividends were paid or proposed during the year.
·     The net assets increased by $6,878,315 from 30 June 2012 to 30 June 2013 – and this is largely due to the refinancing of company’s debt during the year, partially offset by the net loss from operations for the year.
·      Oldfields Holdings had purchased $8 million of debt from Westpac (its primary lender) for a payment of $2.5 million.
·      Gross margins improved mainly due to an increase in the company’s efficiency and better utilisation of labour in the scaffolding division (48.3% - 48.7%)
·      Revenue for paint applications was in line with the previous financial year.
·      The garden shed division experienced a decline in the last year
·      Total revenue in the scaffold division declined 9.6% compared to prior year, due to a reduction in scaffolding equipment sales (a large one-off sale from early 2012 was not repeated the following year).
·      Positive customer feedback on all products and services supplied by the company is important.
·      Expected progress during the year is going to provide a good foundation for profitable growth in the future.
·      To ensure that new products that are launched throughout the year remain successful, Oldfields Holdings devises a full marketing support program to put in place.
·      The company has also put a supplier rationalisation program in place, therefore reducing suppliers, which has ultimately allowed for negotiation of better costs, reduced logistics costs, as well as improved inventory management.
·      Management and focus changes have been made to the garden shed division in order to create an increase in revenue and profitability, concentrating particularly on gaining additional distribution in the retail sector.
·      Revenue declines have been experienced in the professional painting market and was impacted in the decline in new building approvals during the year.
·      A private label contract was lost during the year which influenced top line revenue growth however did not impact on the company’s profit.
·      The garden shed division has experienced a decline in the last year due to a reduction in --domestic sales caused by an ongoing decline in consumer spending and minimal distribution in major hardware outlets.
·      The division was also impacted by a customer in South Australia being placed into Administration which resulted in a bad debt of $83,647
·      With a particular focus on Western Australia and Victoria, there has been less construction activity, therefore it has become a competitive sector for the company.
·      Oldfields Holdings had purchased $8 million of debt from Westpac Bank (its primary lender) for a payment of $2.5 million.
·      Recent packaging and products launched have received positive customer feedback, and this is expected to continue as more products are to be updated in the coming year.

Key Questions:
·  1. What is amortisation?

·  2.What is the reasoning for Westpac reducing the amount of debt that Oldfields Holdings owed them – what is the benefit to Westpac in doing this?

·  3. Which sector of the company has this debt arisen from? - It does not stipulate/pin point a particular area of the company.

·  4. How did the company manage to refinance the debt?

·  5. Why does the company proceed to have one off sales one year and not the next, therefore experiencing a decline in total revenue for one sector?

·  6. Is there more behind the figures and information that they have provided? 

Saturday, March 15, 2014

My Top 3 Blogs!

Hi everyone, I thought I would also post my top three blogs on here as well as WikiBlogs. I have looked through the blogs and it was a bit hard to choose but my top three blogs are:
I thought that this blog offered a lot of decent information about their company, as well as reflecting on the subject itself and how they are feeling about it. It’s good to know that there are other people with the same thoughts as you regarding the subject. The information provided was in detail, and the reflections on the study guide were well constructed.
Melody’s blog is jam packed with really good information. The KCQ’s are in depth and interesting to read. All the information posted is useful, interesting and gives a really good insight into the company and the challenges they face etc.
Megan’s blog is by far one of the best blogs I have come across. The company and information that she has posted about it is really interesting and a great read. I like the fact that she has included summaries of the study guide chapters and KCQ’s as it is a great help to other people with their blogs and trying to find some decent information about other people’s blogs and their companies.

Friday, March 14, 2014

Company Challenges - 2013 Australian Financial Review

http://www.oldfields.com.au/holdings/files/6/184283313/afr-30-1-13.pdf

Interesting for anyone that wants a read:
As stated in the 2013 Australian Financial Review, my company, Oldfields Holdings was in debt to Westpac Bank $8 million. However, Westpac allowed the company to buy back the $8 million bank debt for $2.5 million, following a $2.6 million capital raising. 

Brands

Oldfields is a market leading and trusted iconic Australian brand with over 95 years of heritage.
Over the years Oldfields has accumulated several leading brands to expand its portfolio and market share.




Video - Oldfields Holdings

Here is a video with some background information on Oldfields Holdings, including some history behind the label and products. It gives a really good insight into the company and how it flourished over the years.

http://www.youtube.com/watch?v=uecLov_rLdM